Department of Marketing and Distribution Management

Department Development

The Department of Marketing and Distribution Management undergraduate program of the "Oriental Institute of Technology" was established in 2002, while the master's program was established in 2011. Under the guidance of the school and departmental founding mission, the department has set up the educational objective to cultivate marketing and distribution professionals equipped with "professional practice and application". At the same time, transform the educational goals into the specific core competencies required to cultivate the students and link closely to the curriculum design to ensure that the students who have completed the training have the required professional competence.
Educational Objectives
●Undergraduate program:
Emphasizes cultivating professionals with creative marketing knowledge, smart distribution knowledge, and creative-thinking and innovative industry services. To equip the students with the expertise to enter the workplace.
●Master's program:
Emphasizes cultivating professional management talents with marketing and distribution knowledge, industry practice analysis and problem-solving, and marketing and information applications.

Undergraduate Program Educational Objectives

 Master's Program Educational Objectives

Cultivate industry professionals with creative marketing knowledge, smart distribution knowledge, and creative-thinking and innovative industry services.

 Cultivate management talents with marketing and distribution knowledge.

Cultivate industry professionals with smart distribution knowledge.

 Cultivate management talents with industry practice analysis and problem-solving skills.

Cultivate professionals with creative-thinking and innovative industry services.

 Cultivate management talents with marketing and information application skills.

Basic Core Competencies

Undergraduate Program Core Competencies

 Master's Program Core Competencies
Ability to collect and analyze marketing information
Professional planning and communication skills
Ability to find and solve problems
Cross-disciplinary collaboration and teamwork skills

Equipped with marketing and distribution service industry operation and management capabilities

Creative thinking and innovative technology application capabilities
Information technology and software application skills
Basic language communication and international perspective

Professional planning and proposal communication skills

Featured Laboratories

Name of Laboratory Content Features Laboratory Equipment Combine with Related Courses
Market Research Center
Professional Language Center
Market research required technology
Language center teaching
Video broadcasting teaching system
Telephone survey and marketing system
Market Research
Conversational Business English
Smart Marketing Lab
Cloud, webpage courses
Accounting application software teaching
Statistical software teaching
 SPSS, SPSS Trends 12.0, SQL Server 2005, Office 2016
Information and Cloud Application Internship
Statistical Application Internship
Marketing Decision Analysis
Smart Distribution Operation and Management Lab
Smart distribution
Distribution practical course
Themed production
 Smart store equipment, VR experience equipment
Channel Management
Logistics Management
Smart Store
Advertising Photography Lab
Innovation and creative management
Advertisement production
VR proposal marketing
 Digital camera, tripod pulley track set, single-lens camera
Innovation and creative marketing
Advertisement production,
VR exhibition scenario design
Exhibition Space Design Lab
3D merchandise exhibition design
Digital graphics software
 Teaching broadcasting system, Fancy Designer
Show room design, shopping mall planning and design
Multimedia marketing application
Product Display Lab
Store and window display arrangement
Product display
Product presentation
 Store window, virtual exhibition space
Exhibition planning
Store window display arrangement
Product display